Since 2019, GEO CLEAR, an operator of the off-price retailing in the GEO Group, has been operating “Luck Rack” by leveraging its management knowhow built through the secondhand-store business experience, such as the creation of sales floor and price setting for reselling the products that were bought.
GEO CLEAR is committed to increasing the recognition and value of off-price branded stores in Japan to develop the chain stores nationwide, which is the strength of GEO Group.
The dumping of excess products by the fashion industry is posing a social problem worldwide. An off-price retailer purchases new products that missed the timing of sales or excess stock from a wide range of manufacturers and retailers, collects the purchases in a single store and offers them at lower price. It is expected as an environmentally friendly solution to this serious problem.
Unlike outlet stores opened in shopping malls under brand names for manufacturers to sell excess products, an off-price branded store purchases and sells excess stock from a wide range of brands, including those who do not have their own outlet stores. In the United States, the business model has been established and has permeated consumers’ daily lives, but the market is still growing in Japan.
“Luck Rack,” an off-price branded store run by GEO CLEAR, purchases products from over 150 partner manufacturers and retailers, and one store carries over 20,000 items, including shoes, bags, accessories, sports and outdoor products, dish-ware and bedding, in addition to the main products consisting of women’s, men’s and kids’ clothing.
We sell new products at 30% to 80% off their fixed prices, offering affordable, eco-friendly service.
We create and add new value to the items by changing the prices and sales location and offer treasure-hunting like shopping experiences.