The GEO Group currently holds the leading share of the used smartphone and tablet device market in Japan, primarily through its GEO and GEO Mobile outlets.
While offering a wide selection of used smartphones, tablets, earphones, smartwatches, and other smartphone peripherals, the GEO Group also provides low-cost SIM cards and other related services that cater to the needs of our customers.
In July 2025, we reached our goal of opening 800 mobile specialty outlets, including those located within GEO and other stores. Moving forward, We are working to grow our share of the used smartphone and tablet device market by enhancing our online purchases, sales, and contracts, and by focusing on expanding our B2B commerce.
Since entering the smartphones retail store business in 2002, the GEO Group has expanded its purchases and sales of mobile phones in conjunction with the rising popularity of smartphones. In 2015, we launched our low-cost SIM card service and have subsequently established a business model that offers both handsets and telecommunication carrier services.
By 2021 we had expanded our network of GEO Mobile outlets offering a line-up of products from unused to , second-hand goods, including those located within GEO stores, to all prefectures of Japan, and in July 2025, we launched our 800th outlet.
GEO Mobile currently specializes in the purchase and sale of a wide lineup of unused and used mobile-related products, particularly smartphones, and is aggressively expanding its presence by opening stand-alone stores or outlets located within our existing GEO Group stores. In addition to opening new outlets within consumer electronics stores, GEO Mobile is also collaborating by providing its expertise in the sale and purchase of second-hand devices.
GEO Mobile offers a wide range of smartphone peripherals including used smartphones, tablets, earphones, and smartwatches, and strives to meet the needs of the ever-changing used smartphone market by offering a wide selection of products and low-cost SIMs through the GEO Group store network. Our consolidated inventory management system enables a demand-oriented flexible sales system, and all handsets are returned to their default factory settings and thoroughly cleaned both inside and out prior to sale.
The GEO Group has also established a proprietary qualification and certification system to train and assign expert smartphone consultants capable of providing our customers with meticulous service. Through these initiatives, GEO Mobile provides support to customers on how to select a smartphone and how to make the most of its various functions.
GEO Mobile will continue to be a driving force in the used smartphone market by creating an environment where customers can use their handsets with peace of mind and at an affordable price.
World Mobile’s core business model consists of purchasing used and unwanted smartphones, maximizing their value by wiping their data and cleaning them at a dedicated facility, and then reselling them. While GEO Mobile is primarily oriented towards retail consumers, World Mobile’s business model mainly caters to the B2B sector.
World Mobile seeks to meet the growing corporate demand for smartphones and tablets by purchasing unwanted telecommunications devices from corporate customers, wiping the devices using a data erasing system, and then re-selling them inexpensively and in bulk to corporations that require additional devices.
We have also established a system that reliably protects customer safety by fully leveraging the industry’s leading traceability system and a data erasure system that uses the latest technology.
We also provide in-store purchasing of retail customer devices and offer fair purchase prices based on the GEO Group’s nationwide transaction data.
World Mobile is pursuing initiatives to revitalize the used smartphone market through corporate wholesaling, sales support in overseas markets, corporate purchasing, and distributor operations.
