GEO－the GEO Group’s founding business—is a network of around 1,000 stores primarily under the direct management of the GEO Group that offer movies, music, video games, and books.
We are expanding our original products, food products, and household goods as we establish a new GEO format while maintaining a leading share of Japan’s music and movie rental market. We create new value in reuse, retail, and sharing to help our customers to spend quality time at home.
Primarily operating under the direct management of the GEO Group, the GEO stores have expanded throughout Japan from Hokkaido to Okinawa. The stores offer amusement products such as DVDs, CDs, video games, and books through the three formats of second-hand product sales, brand-new product sales, and rental. By consolidating the management of GEO’s operations and logistics functions under the GEO Group’s Head Office, we have realized swift and efficient operations, with each store offering a wide variety of products catering to the latest trends and customer demand.
In order to further solidify our leading national market share in our founding business of music and movie rentals, the GEO Group is striving to expand market share while promoting more efficient use of sales floor space at our GEO stores.
Despite the growing trend towards ordering products online without visiting a brick-and-mortar store, many customers still prefer to view and select products in an actual store. Each GEO store allows customers to access a range of products via several formats, and will continue evolving in order to provide customers with an enjoyable retail experience.
The GEO network is currently diversifying its product offerings to encompass second-hand smartphones, audio-visual home appliances, food items, and household goods. We offer a wide range of quality daily necessities at affordable prices, and are now enhancing our home entertainment business to help our customers to spend quality time at home.
At the same time, we are proactively pursuing the development of original GEO products. From consumer media store staples such as earphones, televisions and smartphone peripherals to everyday items such as pillows, shower heads and bags, the GEO stores are expanding their product offerings to include a wide variety of useful lifestyle products.
By leveraging our extensive national sales network comprising both brick-and-mortar and online stores, the GEO network provides products at affordable prices while maintaining our commitment to quality.
Moving forward, we will continue our efforts to make the GEO stores more attractive to customers by expanding our product lines beyond the conventional store offerings with the aim of creating enjoyable retail experiences.
While the majority of GEO stores operate under the direct management of the GEO Group, we are also operating GEO stores via distributors and franchisees.
Under these arrangements, a specific segment of the GEO store is set up within a book store or other retail outlet operated by a distributor or franchisee. These stores are run by the distributor/franchisee owner and their employees, with a fixed share of the profits paid to the GEO Group. This system enables the creation of retail spaces that benefit both the distributor/franchisee and GEO by reducing operating costs and inventory risks.
GEO Online is a portal site that provides a wealth of information on our GEO stores as well as movies, music, games, and other entertainment media.
The site also publishes an email magazine packed with useful information such as GEO online store coupons and upcoming sales, as well as details of the latest trending releases.
Customers can also purchase or rent video games, DVDs, and other items for home delivery simply by logging in with their local GEO store membership card number.
