
Founded in Fukuoka, OKURA is a subsidiary of Okura Holdings Corporation which was acquired by the GEO Group in 2019. OKURA is a wholesaler and retailer of second-hand luxury products such as luxury watches and brand bags.

In addition to buying from individual customers, OKURA sells an extensive lineup of luxury products procured from commercial auctioneers through its brick-and-mortar stores and overseas subsidiary, as well as via e-commerce and online auctions.
With a network of more than 20 nationwide stores located primarily in Tokyo, OKURA’s team of dedicated buyers provide prompt, precise product appraisals and purchasing.
OKURA also performs wholesale operations in Japan and overseas, and operates the “OKURA Market” and “JWA” (Japan Watch Auction) auction services and the app-based “My Stock” luxury brand rental service. OKURA’s highly reliable proprietary sales channels effectively enable product-specific large-scale distribution.
By developing businesses in the second-hand goods market that create encounters between those who wish to relinquish their goods and those who wish to buy them, OKURA is striving to create a circular society for items of value. Leveraging the wholesale business expertise accumulated since its founding and its ability to provide appraisals that ensure fair prices and customer peace of mind through its highly-experienced buyers, OKURA aims to expand its share of the luxury product sector within Japan’s second-hand goods market.