Since our founding more than 30 years ago as a video rental store, the GEO Group has built a network of more than 2,000 stores across Japan.

“Change as Chance” has been our corporate motto since GEO’s inception. This founding phrase captures the GEO Group’s unwavering commitment to progress by seizing the opportunities presented by change.

We have proactively expanded our network of GEO stores, which represent our core business. We have also undertaken a full-scale entry into the second-hand goods market in response to the changing market environment and to expand the Group’s business areas, and are working to increase profits by improving our operating efficiency.

The GEO Group operates a holding company structure in order to clearly delineate the respective roles of our business units and Group management units, and to strengthen our governance with the ultimate aim of establishing a well-regulated Group organizational structure.

Based on our stated mission of “To offer joy to your everyday life,” the GEO Group will continue to evolve in response to various social changes in order to energize the Group’s operations and enhance our corporate value.